Influencer marketing

Goal

Apply influencer marketing to differentiate quality products and services, eliminate black sheep and thrive continuous improvement.

Before

Traditional advertising

Broadcast ~ Radio, television

Print ~ Newspaper, magazines, leaflets

Outdoor ~ Billboards, transport, buildings

Promotions ~ Coupons, logo branding not sustainable.

Smartphone advertising in mobile app is irritating and deleted.

Email, mobile marketing are deleted without attracting customers.

Scam and spam are overloading online and people just ignore them.

Print media is expensive and customers are not subscribing since they are free online.

Pollution by brochures in letterbox, public and doorsteps are annoying and ineffective.

Celebrity and promoters are paid by company to advertise which customers do not trust.

Broadcasting information may be perceived as fake news when solutions are not workable.

After
Invest in influencer marketing to generate brand awareness and reach potential buyers, communicating for quality, design and sustainability. It is a valuable, cost effective sales and marketing strategy.

Influencer evaluates products and services as an independent party, based on actual facts which are verified and proven.

Word of mouth referral is many times more effective than traditional advertising due to verified user experience.

Quality

Design

Sustainability